Events campaign | Brand activation


I had the opportunity to work with Fairtrade on an immersive campaign space for Glastonbury Festival, bringing the #choosefairtrade message into a highly visible cultural setting.

The project focused on translating Fairtrade’s mission into a format that felt relevant within the energy and visual language of the festival. Drawing inspiration from iconic music poster culture, the space combined bold, expressive graphics with real farmer stories to create moments of both engagement and reflection.

Working across graphic and spatial design, the outcome was a visually impactful installation that connected audiences with the people behind the products, positioning Fairtrade’s message in a way that felt both meaningful and culturally aligned.

Designed at PaperDog Ltd.

Fairtrade x Glastonbury

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